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Director, Global Brand Public Relations
Location:
Atlanta, GA
Description:
This position is responsible for creating and executing global brand campaigns and launches for The Coca-Cola Company. Cross functional collaboration is critical, and the ideal candidate is an innovative storyteller who knows how to activate multichannel communications strategies. LOCATION: Atlanta, GeorgiaWe work a hybrid schedule 2- 3 days per week in office What You'll Do for Us Develop and execute strategic PR plans to promote our brands across various media channels and in collaboration with partners. Cultivate and maintain relationships with key reporters across industries. Protect and enhance TCCC's corporate reputation with key audiences through consumer coverage. Coordinate with cross functional partners including our agency partners, functional leaders, legal, policy and marketing to identify opportunities and mitigate risk. Create compelling press material including global plans and playbooks to maximize media exposure and reach key audiences. Collaborate with internal teams to create unified brand voices across all communication channels. Manage crisis communications and opportunities for experiential storytelling. Measure and iterate on campaign effectiveness, providing insights and recommendations to continue evolving the brand PR function. Qualifications & Requirements Bachelor's degree in English, Marketing or related field. Minimum 8 years of experience in PR, in-house or agency. Able to travel in the US and internationally. Experience launching multiple product campaigns simultaneously. Music, entertainment, sports or creator experience preferred. Top skillsets needed: Exceptional written and verbal communication skills, knowledge of industry trends and cutting-edge communications strategies to reach audiences through earned, owned and executive channels. What We Can Do For You Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. Skills: User Experience (UX); Videography; Influencing; Photography; Social Media; Press Releases; Speech Writing; Community Outreach; Media Relations; Video Editing; Executive Communications; Public Relations (PR); Digital Content; Agency Relationships; Microsoft Office; Search Engine Optimization (SEO); Data Analytics; Digital Communications; Copywriting; Business Communications; Public Policies; Sustainability Communications; Strategic Communication PlanningPDN-9c0dce39-96a6-47c9-86d2-22d2e019317f
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More About this Listing: Director, Global Brand Public Relations
Director, Global Brand Public Relations is a Advertising & Marketing PR Job at The Coca-Cola Company located in Atlanta GA. Find other listings like Director, Global Brand Public Relations by searching Oodle for Advertising & Marketing PR Jobs.
Director, Global Brand Public Relations is a Advertising & Marketing PR Job at The Coca-Cola Company located in Atlanta GA. Find other listings like Director, Global Brand Public Relations by searching Oodle for Advertising & Marketing PR Jobs.